Sofa Wars Essay Example For Students

Sofa Wars Essay The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. Globalization has become an important word in the 90s and Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen in the Japanese video dealing with Cokes business in class, international marketing can be very complex. As I begin to examine the international soda wars this will become very evident. The domestic cola war between Coca-Cola and Pepsi is still raging, as we clearly know. However, these two soft-drink giants also recognize the opportunities for globalization in many of the international markets. Both!Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, Where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.Often, the company that gets into a foreign market first usually dominates that countrys market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant ploy or in a way a very simple global strategyto make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed that ?Wherever American boys were fighting, theyd be able to get a By the time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. During the last 40 years, many new markets have emerged. In order to profit from these markets, both Coke and Pepsi need to find ways to cut through all of the red tape that initially prevents them from conducting business in these markets. One key movement for the soda wars occurd in Europe in 1972, Pepsi signed an agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the first advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand, similar to Cokes reputation in Japan. However, Pepsi has also had some problems. There has not been an increase in brand loyalty for Pepsi since its advertising blitz in Russia, even though it has produced commercials tailored to the Russian market and has sponsored television concerts. On the positive side, Pepsi may be leading Coca-Cola due to the big difference in price between the two colas. While Pepsi sells for Rb250 (25 cents) a bottle, Coca-Cola sells for Rb450. For the economy size, Pepsi sells 2 liters for Rb1,300, but Coca-Cola sells 1.5 liters fo!r Rb1,800.Coca -Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St. Petersburg under a license. Despite investing $85 million in these two bottling plants, they do not perceive Coca-Cola as a premium brand in the Russian market.Moreover, they see it as a foreign brand in Russia. Lastly, while Coca-Colas bottle and label give it a high-class image, it is unable to capture market share. Another country in the hot battleground for Coca-Cola and Pepsi is Romania. When Pepsi established a bottling plant in Romania in 1965, it became the first US product produced and sold in the region. Pepsi began producing locally during the communist period and has recently decided to reformat its organization structure and retrain its local staff. Pepsi entered into a joint venture with a local firm, Flora and Quadrant, for its Bucharest plant, and has 5 other factories in Romania. Quadrant leases Pepsi the equipment and handles Pepsis distribution. In addition, Pepsi bought 500 Romanian trucks which are also used for distribution in other countries. Moreover, Pepsi produces its bottles locally through an investment in the glass industry. While the price of Pepsi and Coca-Cola are the same (@15 cents/bottle), some consumers drink Pepsi because Pepsi sent Michael Jackson to Romania for a concert. Another reason for drinking Pepsi is that it is slightly sweeter than !Coca-Cola and is more suited for the sweet-toothed Romanians. Lastly, some drink Pepsi because, in the past, only top officials were allowed to drink it, but now everyone can. Coca-Cola only began producing locally in November 1991, but it is outselling all of its competitors. In 1992, Coca-Cola saw an increase in Romania of sales by 99.2% and outsold Pepsi by 6 to 5. While Pepsi preferred to buy its equipment from Romania, Coca-Cola preferred to bring equipment into Romania. Also, Coca-Cola brought 2 bottlers to Romania. One is the Leventis Group, which is privately owned. Coca-Cola has invested almost $25 million into 2 factories. These factories are double the size of the factory Pepsi has in Bucharest. Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. Lastly, Romanians drink Coke because it is a powerful western symb!ol which was once forbidden. Finally as far as European markets are concerned there is Poland. Poland with a population of 38 million people, is the biggest consumer market in central and eastern Europe. Coca-Cola is closing in on Pepsis lead in this country with 1992 sales of 19.5 million cases versus Pepsis sales of 26.5 million cases. The main problems in this area are the centralized economy, the lack of modern production facilities, a non-convertible local currency, and poor distribution. However, since the Zloty is now convertible, Coca-Cola realizes the growth potential in Poland. After a company called Fiat, Coca-Cola is now the second biggest investor in Poland.Coca-Cola has developed an investment plan which includes direct investment and joint ventures/investments with European bottling partners. Its investments may exceed $250 million, and it has completed the infrastructure building. Coca-Cola has divided Poland into 8 regions with strategic sites in each of these areas. It has o!rganized a distribu tion, which Coca-Cola has spent a lot of money organizing, extremely important to challenge Pepsis market share and to maintain a high level of customer service. All of this has helped Coca-Cola to close in on Pepsis lead in Poland. BELOVED BY TONI MORRISON (4379 words) EssayNow on to one of the largest economic growing markets in the world, India. Coca-Cola controlled the Indian market until 1977, when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Colas principal bottler, a Congress Party strong and longtime Gandhi supporter, the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty, 43). Coca-Cola refused and withdrew from the country. India, now left without both Coca-Cola and Pepsi, became a protected market. In the meantime, Indias two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. These domestic producers have little incentive to expand their plants or develop the countrys potentially enormous market (Chakravarty, 43). Some analysts reason that the Indian market may be more lucrative than the Chinese market. India has 850 million potential customers, 150 million of whom comprise t!he middle class, with disposable income to spend on cars, VCRs, and computers. The Indian middle class is growing at 10% per year. To obtain the license for India, Pepsi had to export $5 of locally-made products for every $1 of materials it imported, and it had to agree to help the Indian government to initiate a second agricultural revolution. Pepsi has also had to take on Indian partners. In the end, all parties involved seem to come out ahead: Pepsi gains access to a potentially enormous market; Indian bottlers will get to serve a market that is expanding rapidly because of competition; and the Indian consumer benefits from the competition from abroad and will pay lower prices. Even before the first bottle of Pepsi hit the shelves, local soft drink manufacturers increased the size of their bottles by 25% without raising costs. In conclusion, the new battleground for the soda wars is in the developing markets of Eastern Europe, Mexico, China, Saudi Arabi a, and India. With Coca-Colas and Pepsis investments in these countries, not only will they increase their sales worldwide, but they will also help to build up these economies. These long-term commitments by both companies will raise the level of competition and efficiency, and at the same time, bring value to the distribution and production systems of these countries. Many issues need to be overcome before a company can begin to produce its goods in a foreign country. These issues are of the marcoenvironment (see Appendix, page 2) which include political, social, economic, operational, and environmental topics which must be addressed. When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyones liking, new foreign markets can translate into lucrative opportunities in the long run. Currently, it is difficul!t to say who is winning the cola wars since the data from the relatively new market research firms focuses on major cities. Pepsi had a comma nding 4 to 1 lead in 1992 in the former Soviet Union. Without this area, Coca-Cola has a 17% share versus Pepsis 12% share in the soft drink industry. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners as the continue to expand globally, using the basic management skills consisting of: continued effort for total quality, trying to be the most efficient and cost affective, a continued effort to innovate their products, and finally speed, get their product on the shelves first and keep it there. Works CitedA red line in the sand, Economist, October 1, 1994, p. 86. Chakravarty, Subrata N. How Pepsi broke into India, Forbes, November 27, 1989, pp. 43-44. Clifford, Mark. How Coke Excels, Far Eastern Economic Review, December 30, 1993- January 6, 1994, p. 39. Coke v Pepsi, The Economist, January 29, 1994, pp. 67-68. DeNitto, Emily. Pepsi, Coke think international for future growth, Advertising Age, October 3, 1994, p. 44. Murphy, Helen. Cola war erupts in Mexico, Corporate Finance, May 1993, pp. 6-7. Selling in Russia: The march on Moscow, The Economist, March 10, 1995, pp. 65-66. Winters, Patricia and Scott Hume. Pepsi, Coke: Art of deal-making, Advertising Age, February 19, 1990, p. 45.

The Benefits of English Essay Writing Samples

The Benefits of English Essay Writing Samples Last, there are a few superb on-line resources which can aid in improving your writing. As soon as you own a thesis, think about your principal topic and discover words that relate to it in various ways. Try out another topic and do the very same 5-minute writing test till you locate a topic you know you can readily write on. You want to select a topic that's neither too broad nor too narrow. Instead, you wish to analyze the essay and be certain your claim is supported. When you compose the essay, you will have to choose a single side to concentrate on. The subject of your essay is vital. Nobody really wishes to compose an essay. Nobody expects your very first essay to be ideal. Such sample essays can be quite helpful, as they can give a complete picture of what a great essay is. The Ugly Secret of English Essay Writing Samples If you've got to compose a longer or more elaborate essay, it may help to outline each side of the argument before you begin writing. In addition, by arguing for the other side of your opinion, you are going to learn which points you want to better address in your essay. Knowing what type of essay you're attempting to write can help you choose a topic and structure your essay in the very best way possible. Once you've written your supporting suggestions and facts, return and ask yourself whether you would love to compose a brief introductory paragraph. When you're writing an English essay, you have zero chance to verify your paper by another individual. A thesis is an instance of a research paper. Also, utilize all the scratch paper you require. By doing this you are able to easily finish the descriptive paper. Perhaps it may be a question, or a very simple statement. An admissions officer is considerably more likely to bear in mind an applicant who has a rather specific essay written in a special and quirky way. Politically our candidate has turned out to be somewhat skilled. What's more, you're welcome to request English essay writing services at our website and we are going to finish your assignment before the specified deadline. Reading the text backwards make you concentrate on the rules of grammar as opposed to the stream of the sentence. Grammar Book is a significant resource for practicing suitable grammar and spelling. So far as essay structure goes, a 4 or 5 paragraph essay based on the number of points you are going to want to argue is an excellent start. What the In-Crowd Won't Tell You About English Essay Writing Samples Creative Essay writing is current ly recognized among the most helpful activity for kids for their general personality development. The very best method is to jot down the points first and earn a flow chart of the things on which you wish to write. When you are requested to compose an essay, attempt to discover some samples (models) of similar writing and learn how to observe the craft of the writer. Hopefully, you could find a couple of tips that you believe can help you improve your essay writing abilities. Top English Essay Writing Samples Secrets You're able to choose any myself essay given below in accordance with your need and requirement. Be aware that each college website would like to get its own structure. In order to come up with own style you are able to utilize English essay samples which you may discover online. English essay samples require in order to be thoroughly analyzed and understood for the youthful student before trying to compose his magnum opus. For example, you may be writing an e ssay arguing that individuals should drink less coffee. There is, in addition, the fact that you may execute innocent men and women. Like the death penalty, the notion of marijuana legality was debated and discussed for decades. Decide on a law and explain why it's so important to you. The Little-Known Secrets to English Essay Writing Samples An important consideration to bear in mind is to be sure you don't have a thing in the essay that's not related to your topic. There's no need to appear elsewhere! Tomorrow you'll see a couple more points to speak about and think of additional methods to say things. There was not any such thing as an expert relationship. Whatever They Told You About English Essay Writing Samples Is Dead Wrong...And Here's Why In the English classroom, though, a text has traditionally been a part of literature. Essays are typical in elementary, middle, higher school and college, and you might even have to compose essays in the industry world (although they're usually called reports'' at that point). Learning how to write in another language can be very difficult, especially whenever you're first getting started. Since you are learning English, you truly have a benefit. In conclusion, it appears that assignment essays continue to get a prominent part in tertiary education as an assessment tool. To v descriptive paper in given time, candidates will need to enhance their speed level. You may surely start your practice for the exact same! If you are searching for assistance with your essay then we provide a comprehensive writing service offered by fully qualified academics in your area of study. How to Choose English Essay Writing Samples Some individuals have short attention span so that you want to have the writing skills to create your point with only a few words. Daily writing prompts are among the absolute most efficient strategies to help kids learn to express themselves and that their ideas and ideas matter. Most si gnificant, students these days are starting to be more demanding when it has to do with expectations being met. If you would like to write in another language, you must practice in creative ways daily.

Argument Topics Essay Examples - 6 Powerful Methods To Improve Your Analytical Writing

Argument Topics Essay Examples - 6 Powerful Methods To Improve Your Analytical WritingGre analytical writing is one of the most important aspects of succeeding in college and being a successful writer. If you want to be successful at writing, there are some tricks that you can use that will ensure that you write better than most people. In this article, I am going to show you some of the more effective ways to improve your skills with this skill.The first way is to be more clear in your writing. This means that you should be able to put more information into your essay than just saying that you are going to write about it. You should be able to demonstrate that the information you put into your essay was provided by someone else. For example, if you are writing an essay about NASCAR racing, you should be able to demonstrate this by having a reference to someone else's NASCAR racing experience or by showing a photograph from someone else's NASCAR racing experience.The second way to be more effective is to write a logical piece of writing. This is something that many people do not do very well and will end up making some sentences which are not very logical. You can still do this, but it requires a lot of practice and you should expect to write a lot of them. You should learn how to make good sentences and you should also be aware of the things that a lot of people do not take the time to learn. For example, you should not overuse capital letters.The third way to improve your skills with logical arguments is to learn how to use examples instead of general statements. You should also be able to find ways to show how an example can be relevant to your argument.The fourth way to improve your skills with logic is to find the meaning of the word and to apply it to something you have already seen. You should be able to have a logical argument without ever really knowing what the word means. You should also be able to come up with reasons why a statement would be true w ithout necessarily having any knowledge of the subject matter.The fifth way to improve your skills with logic is to learn how to write a logical argument in less than two sentences. You should also be able to convince other people that what you are saying is a logical argument, rather than something that you have been told to say. You should also be able to come up with examples that will show that you have been effective in your arguments.The sixth way to be more successful with your logical arguments is to have a list of examples of your writing that you can point to when others are trying to prove to you that you are wrong. You should also be able to provide references for these examples. You should also be able to show that the arguments you are making are based on valid evidence that you will be able to show that other people can also see the validity of your claims.The seventh way to be more successful with logical arguments is to be able to argue from a position that has noth ing to do with the topic. For example, you can write an essay about the dangers of water on the brain. If you can show that the dangers of water on the brain are real, you will be proving your point.

What is NEPAL Theory of Money Research Paper Topics?

What is NEPAL Theory of Money Research Paper Topics?Many a theory of money has been put to death by critics who consider the topics of the theories too complex and unwieldy for the junior undergraduate. However, time has passed by, and it is now feasible to engage in all phases of the monetary economy from inception to maturity of the most important commodity in our modern society - money.Most universities and technical institutes offer numerous courses in the different aspects of the economic life cycle including the theory of money, currency, money supply, business cycle, stock market, credit system, commercial law, financial market, legal systems, international trade, supply-demand, commodity pricing, commodity futures and other related topics. These days, even some schools offering undergraduate courses in economics allow students to opt for an advanced degree in the theoretical areas of money. Consequently, it is possible to broaden their thinking on money.The NEPAL Theory of Mo ney Research Paper Topics comprises of four main aspects, namely social issues, business problems, political economy and monetary policy. These four aspects form the very core of the NEPAL Theory of Money Research Paper Topics.A highly prominent of the NEPAL Theory of Money Research Paper Topics is the focus on the social issues, which is the broad category under which most other subjects are identified. It consists of topics such as welfare issues, the politics of race, income, migration, unemployment, community-solutions, welfare and education. Each of these aspects is the most vital to the study of money, as it leads to knowledge about how the current monetary system operates, its influence on population, education, politics and socio-economic structure.On the other hand, the study of economic issues includes topics such as finance, accounting, taxation, monetary system, commodity-money, public finance, economic history, monetary policy, market system, budget and economic plannin g. All these aspects are intimately linked with the various economic models in circulation. They have to be studied to study the general principles of economic structure and dynamics.In the area of political economy, the most prominent of the NEPAL Theory of Money Research Paper Topics is the study of economic growth and development and the role of economic institutions in shaping it. The theory of the NEPAL Theory of Money Research Paper Topics explains that growth occurs through the allocation of capital goods, increasing the rate of returns, increasing the level of output, increasing the real earnings per worker and adjusting the rate of inflation. The fact that the world economy does not have a permanent path, even if it is based on hard-and-fast laws that one cannot simply change, explains why growth has such a phenomenal speed and why countries are able to adapt to external changes by themselves.Finally, the monetary policy of the country is explained to understand how to hand le the inflation rate and how to use monetary tools to plan the monetary policy. Economists today have learned to study monetary policy to understand the workings of the money supply and its potentials, the equilibrium of the money market, the level of money supply and how this affects economic activity. Moreover, they also learn to study the business cycle to understand how fiscal policies influence the normal conditions of production and finance. In short, all four aspects of the NEPAL Theory of Money Research Paper Topics are designed to facilitate the students to think beyond the simple theories of business cycles and appreciate the deeper context of the world of business.

Make sure that you use the essay reference page for your students assignments. Use it as a reminder for completing a class project. Essay Reference Page - Organize Students Essays

Make sure that you use the essay reference page for your students' assignments. Use it as a reminder for completing a class project. Essay Reference Page - Organize Students' EssaysA teacher will want to use a one-page essay reference page to get students' essays organized. You can use it as a reminder for students to take their essays and write down the information from the lesson plan. The assignment will also help you to check your writing and edit it properly.You can also use this essay reference page for other purposes. For example, you can organize your text in a big notebook with sub-sections and headers. After you finish editing, you can summarize what the students have learned from the lesson plan.You can also use the reference page to distribute copies of your work. Just make sure that you include a hyperlink from your website so that visitors can easily access your contents.You may want to highlight the key points and key phrases that you want to highlight on the page. You can also label these highlighted parts on the sample essay reference page. After you distribute the copies of your paper, you can have your students make copies of their own essays.Before distributing the copies, you need to note the pages where the copies are distributed. You can also use a timer to mark how much time the student has been doing his or her homework. You can then divide the tasks among students. Before using a reference page, you need to gather the student's sheets first.This is very helpful for you as a teacher. You can use this as a method to measure the speed of your students. By giving every student a similar task, you can measure the performance and grade of each student.

How to Write a Great Scholarship Essay - The Essay Examples For Your Use

How to Write a Great Scholarship Essay - The Essay Examples For Your UseWhat you do when writing a great scholarship essay depends on whether you are writing for an individual or as part of a group. If you're writing for an individual, you have many resources available.The most important thing to remember is that your essay will be solely for your own pleasure and the interest of other people. When writing for an individual, you can still choose which types of information you want to include in your essay.The Internet is a wonderful tool for teaching you how to write essays. There are great scholarship essay samples that you can use to learn how to write a great essay.Take the time to review the sample. Look at the sample and look at it again. See if you can look at it from a variety of angles to see what areas are missing from the sample.In addition, take the time to read the sample to see what you are doing with the information that you are writing about. Did you include all of the necessary information? Or did you omit any information that may be useful?You will need to put together a truly remarkable essay. It must be short, yet it must be powerful and compelling. You must show others that you are an expert on the topic at hand.When looking for great scholarship essay samples, check out sites such as the University of Illinois. They offer a great number of topics that you can use to write a great essay. The site has a great many topics that you can use to help you learn how to write a great essay.So, what you do when writing a great scholarship essay depends on whether you are writing for an individual or as part of a group. In either case, you can use these great essay samples to teach yourself how to write one.

The Easy Way to Write Persuasive Essays About Love

The Easy Way to Write Persuasive Essays About LoveYou can write persuasive essays about love by writing about subjects related to love in general. For example, a persuasive essay topic about love could be about different kinds of people and the areas of their lives that are related to love and relationships.For example, you could write an article about the type of person that falls in love. Of course, the article would not be limited to just one single subject but it can cover multiple subjects such as people who fall in love, relationships, etc.Another approach you could take is to write an article on subjects related to love in one area of your life. For example, if you have ever dated someone and that person wanted to get back together with you then you could write an article about that experience. Perhaps, you also want to write an article on how to deal with someone who may be cheating on you or trying to persuade you to meet them at a specific time.It would be a good idea to in clude the topic in the title of the article and that is not all. You should also include a mini description of the situation to the article so that readers will know what is going on.Once you have written your persuasive essay topics about love and the author of the article gives you permission to write it, you can then ask him to edit it. Make sure you give him a copy of the article and send it to him for editing. This way, you and he both can make the article fit the article title that you had written and you both can come up with an amazing article.It is a great idea to have him edit your essay for you to ensure that you have his approval before you send it out to your article marketing company. If your prospective employer does not agree with your article then they will reject it will be just wasted effort and you will not receive any benefit from writing the article.Writing persuasive essay topics about love should be an easy process. There are many people who write persuasive articles every day so you can do it too!